The practice of leveraging a specialized audience segment for higher-value revenue streams. Niche audiences (e.g., B2B SaaS, personal finance, fitness coaching) command higher CPMs, sponsorship rates, and product conversion rates than broad-interest audiences of equivalent size.
See also: CPM (Cost Per Mille), Audience Valuation, Engagement Rate. Deeper analysis: read the related article.
See this metric in action on your audience
Get your personalized revenue breakdown in 60 seconds.
Analyze my audience
Other terms to know
Know the terms. Now know your numbers.
©2026 audience.money. All rights reserved.