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The fee a creator charges a brand for a sponsored post, video, or story. Rates are typically calculated based on follower count, engagement rate, niche, and platform. A common benchmark is $10-100 per 1,000 followers, with high-engagement niche accounts commanding premium rates.
See also: CPM (Cost Per Mille), Engagement Rate, Micro-Influencer. Deeper analysis: read the related article.
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