Micro-Influencer

A content creator with 5,000 to 100,000 followers. Micro-influencers typically have higher engagement rates (3-7%) than macro-influencers and often generate stronger ROI for brands. Their audiences are more niche-specific, making them ideal candidates for targeted monetization strategies.

See also: Engagement Rate, Niche Monetization, Audience Valuation. Deeper analysis: read the related article.