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The percentage of an audience that actively interacts with content through likes, comments, shares, and saves. Calculated as (total engagements / total followers) x 100. A higher engagement rate signals a more valuable audience for monetization, as brands prioritize reach quality over raw follower count.
See also: CPM (Cost Per Mille), RPM (Revenue Per Mille), Sponsorship Rate. Deeper analysis: read the related article.
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