The revenue a creator earns per 1,000 views or impressions on their content. Unlike CPM (what advertisers pay), RPM reflects what the creator actually receives after platform fees. YouTube RPMs typically range from $3-15, while X Premium RPMs average around $2-5.
See also: CPM (Cost Per Mille), Creator Fund. Deeper analysis: read the related article.
See this metric in action on your audience
Get your personalized revenue breakdown in 60 seconds.
Analyze my audience