The cost an advertiser pays per 1,000 impressions of their ad or sponsored content. CPM varies widely by niche: finance and tech CPMs can reach $30-50, while entertainment niches average $5-15. CPM is a key input in audience valuation models.
See also: RPM (Revenue Per Mille), Engagement Rate, Sponsorship Rate. Deeper analysis: read the related article.
See this metric in action on your audience
Get your personalized revenue breakdown in 60 seconds.
Analyze my audience
Other terms to know
Know the terms. Now know your numbers.
©2026 audience.money. All rights reserved.